101 Distribution is one of the largest smoke shop and vape distributors in the Southeast United States, serving a wide network of retailers across the region. We partnered with the brand to capture its growth, scale, and market presence through high-quality video and photo content. Our work began with filming the opening of their new facility, creating a library of content that continues to be used across marketing, social media, and brand communications over time.
Client
101 Distribution
Year
2023-2025
Event Coverage & Content Production
A key part of our collaboration included covering their large-scale annual expo, one of the biggest smoke shop and vape industry events in the Southeast U.S.
Over a two-day period, the event brought in 20,000+ attendees, featuring major vendors, activations, and live performances. Our team handled full-scale production coverage, capturing both video and photography across the entire event.
The expo also featured a live performance by Guru Randhawa, one of the most recognized international Punjabi artists, adding a high-energy concert element to the experience. Our team ensured seamless coverage of both the expo and live concert environment, from crowd energy and stage performances to brand interactions and vendor showcases.
From documenting the opening of the business to producing content at scale during a high-attendance expo, our focus was on creating versatile, high-quality assets that could be used across multiple platforms.
The final deliverables included a wide range of video edits and photography, designed for long-term use in marketing, promotions, and brand storytelling, helping 101 Distribution showcase its scale, credibility, and leadership within the industry.
