The NARCAN awareness campaign was developed to deliver clear, actionable education around opioid overdose recognition and emergency response. The goal was to create high-impact video content that could effectively communicate life-saving information to a broad audience.
Services
Production
Branding & Strategy
Website
Digital Marketing
Designing
AI Solutions
Client
101 Distribution
Year
2023
Strategy & Creative Direction
Idea to Edit led the full campaign strategy, defining the messaging, audience approach, and content structure. The focus was on creating educational video content that is direct, easy to understand, and accessible across different demographics.
Given the critical nature of overdose response, the creative direction emphasized realism, clarity, and responsibility, ensuring that viewers could quickly recognize symptoms of an overdose and understand how to administer NARCAN correctly.
Pre-Production & Production
Idea to Edit managed the complete pre-production and production process, including concept development, scripting, casting, and on-set execution.
Real-life scenarios were carefully designed and filmed to reflect authentic situations, making the content more relatable and effective. Production decisions — from camera work to performance direction, were aligned with the goal of creating clear, instructional, and engaging training-style videos.
The final deliverables included a series of educational videos designed for long-term use across digital platforms, training programs, and public health initiatives.
These videos serve as valuable resources for overdose prevention awareness, helping improve public understanding, increase response confidence, and support life-saving action in emergency situations.
